Discount Addresses
client
AB INBEV
campaigN
Discount Addresses
BRAND
TADA
services
Data Intelligence
Creative Concept
Content
Social
Integrated Campaign
Media Strategy
Brand Strategy
Production
Brand Experience
Watch Video
Challenge
Paraguay's rapid urban growth has left over 60% of homes without visible numbers. Drivers depend on vague landmarks like "next to the mango tree," which delays deliveries and undermines TADA's promise of cold drinks in under 30 minutes.
In response, competing apps now use "reference" fields instead of standard addresses, highlighting a unique local challenge that directly affects the customer experience.
Solution
Discount Addresses transforms a logistical flaw into a strategic advantage. We assign each unnumbered home a personalized metal plate that serves as both a clear address and a unique discount code.
As users order more, their discount increases. This innovative solution turns a local infrastructural issue into a compelling customer engagement and loyalty tool, reinforcing TADA's brand promise.
CUSTOMER ACQUISITION
ORDER FREQUENCY PER USER
TOTAL ORDERS INCREASED
