Details
Client
AMC
Brand
AMC Networks International
Campaign
We fight for the future
Services
Strategy, Creative Concept, Content Production, Paid Media, Direct Marketing, Data Analysis.
Challenge
To communicate AMC's new brand identity with the launch of the sixth season of Fear the Walking Dead.
A campaign that was impactful and translatable had to be carried out for 14 different countries (United Kingdom, Poland, Spain, Portugal, Argentina, Brazil, Colombia, Mexico, Czech Republic, Hungary, Slovakia, Slovenia, Serbia and Romania), establishing a connection between the universe of the series and the situation experienced in 2020.
After a year of many changes, we have had to rethink our purposes and our way of living. Like the characters in Fear the Walking Dead, we fight together for a better world, we fight for the future.
Solution
A campaign with more than 1,000 contents
The campaign was focused on the main characters of the series. A fight was developed for each character, which had resonance in the world of the series and in the real world. As they were universal causes, they could be easily adapted to each market.
