Details
Client
AB InBev
Brand
Becker
Campaign
Pacto Campeón
Services
Strategy, Creative Concept, Content Production, Conversations, Influencer Management
Challenge
To develop new channels for online sales and capitalize conversation during the Copa América.
This communication territory had been controlled by the competition for many years.
Solution
If Chile was the champion of the Copa América, all the Beckers bought through PedidosYa during the month of the championship, would be returned for free. An unprecedented action in the local beer market, complemented by contests made for every match to amplify the campaign.
All this thanks to the huge effort suggested by the brand, of returning the total value of their products to make Chile happy; to be the tree-time continental champions!
The Numbers
+0M
Ad Impressions
0%
Online Sales Increase
0%