Strategy, Creative Concept, Content Production, Conversations, Influencer Management
This communication territory had been controlled by the competition for many years.
If Chile was the champion of the Copa América, all the Beckers bought through PedidosYa during the month of the championship, would be returned for free. An unprecedented action in the local beer market, complemented by contests made for every match to amplify the campaign.
All this thanks to the huge effort suggested by the brand, of returning the total value of their products to make Chile happy; to be the tree-time continental champions!