Details
Client
Unilever
Brand
Axe
Campaign
Freshtyle Sessions
Services
Influencers, Strategy, Creativity, Production
Awards
Ojo de Iberoamérica in Design and Sound Production.,
Challenge
How could we demonstrate the freshness of the new Axe Freestyle?
With the talent of producers and musicians, people of the world of trap, hip-hop and freestyle, we created a beat made with a can of Axe. We took their sounds, we mixed them, and as a result we obtained an original track of the brand.
We installed a set, invited several referents of this movement and gave them some concepts to improvise their own version.
Solution
THE BEAT + Fresh
Fresh and unique pieces with the style and personal stamp of each person. Listen to them!
The Numbers
0K
impacted people
0MM