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Work

Axe

Freshtyle Sessions

Details

  • Client

    Unilever

  • Brand

    Axe

  • Campaign

    Freshtyle Sessions

  • Services

    Influencers, Strategy, Creativity, Production

  • Awards

    Ojo de Iberoamérica in Design and Sound Production.,

Challenge

How could we demonstrate the freshness of the new Axe Freestyle?

With the talent of producers and musicians, people of the world of trap, hip-hop and freestyle, we created a beat made with a can of Axe. We took their sounds, we mixed them, and as a result we obtained an original track of the brand.

We installed a set, invited several referents of this movement and gave them some concepts to improvise their own version.

Solution

THE BEAT + Fresh 

Fresh and unique pieces with the style and personal stamp of each person. Listen to them!

The Numbers

0K

impacted people

0MM

impressions

Results

A before and after in the brand's Social strategy.

Certified B corporationGoogle Partner - Premier 2022
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