Work

Itaú

#HacéComoDarwin

Details

  • Client

    Itaú

  • Brand

    Itaú

  • Campaign

    #HacéComoDarwin

  • Services

    Strategy, Creative Conceptualization, Production, Paid Media, Conversation, Influencer Management.

  • Awards

    IAB MIXX Silver for Digital Campaign, IAB MIXX Bronze for Entertainment.

Challenge

What if you can go to the bank, without actually going to the bank?

Banco Itaú set out to digitalize its clients. To achieve this, we wanted to show how most of the transactions made by Itaú clients in the bank can now be made through the app. We used a different, closer campaign with a humorous tone.

Solution

We created a new campaing that improves conversations.

Our character engaged in a conversation with our target audience in different media and formats. He reached people in a different, fun way, and invited them to follow him: by doing everything through their apps.

The Numbers

+0M

impressions

+0M

reach

+0M

views

Results

Traffic to their website tripled and advertising plan costs decreased 82%.

Certified B corporationGoogle Partner - Premier 2022