Details
Client
AB InBev
Brand
Becker
Campaign
Tranquilamente
Services
Strategy, Creative Conceptualization, Production, Conversation.
Challenge
According to the WHO, Chile is the country with highest alcohol consumption in the region and young people drink recklessly.
Together with the brand, which had been developing the concept of fidelity using dogs in their communication, we created a campaign that invited to enjoy responsibly through concentration and self-control.
Solution
We created Dalái Dog, a guide dog that accompanies us through the path of responsibility using its own meditation program which includes a series of podcasts recorded with real dogs using ASMR, a sound technique associated with relaxation.
The Numbers
+0M
reach
+0K
audio impressions
+0%
users
listened the audio until the end.