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Work

Becker

Tranquilamente

Details

  • Client

    AB InBev

  • Brand

    Becker

  • Campaign

    Tranquilamente

  • Services

    Strategy, Creative Conceptualization, Production, Conversation.

Challenge

According to the WHO, Chile is the country with highest alcohol consumption in the region and young people drink recklessly.

Together with the brand, which had been developing the concept of fidelity using dogs in their communication, we created a campaign that invited to enjoy responsibly through concentration and self-control.

Solution

We created Dalái Dog, a guide dog that accompanies us through the path of responsibility using its own meditation program which includes a series of podcasts recorded with real dogs using ASMR, a sound technique associated with relaxation.

The Numbers

+0M

reach

+0K

audio impressions

+0%

users

listened the audio until the end.

Results

The brand’s highest video and audio retention in the year.

Certified B corporationGoogle Partner - Premier 2022
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