Work

Bodog

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Details

  • Client

    Bodog

  • Brand

    Bodog

  • Campaign

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  • Services

    Strategy, Creative Conceptualization, Production.

Challenge

The online gambling company sought to enter the Latin American market differentiating itself from its competition.

However, the gambling world can cause addictions and that’s a reality that cannot be ignored.

Solution

To change this situation, we conveyed the message that the most important bet of all is the bet placed on ourselves.

We created a campaign with an inspiring, conscious, and responsible message. Educating and teaching how to bet safely.

Results

Bet on yourself went beyond the campaign and became the brand’s new claim, used in all its communications to this day.

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