Work

Budweiser

BUDXStudio

Details

  • Client

    AB InBev

  • Brand

    Budweiser

  • Campaign

    BUDXStudio

  • Services

    Strategy, Creative Conceptualization, Production, Social Content, Conversation.

  • Awards

    IAB Mixx Bronze for Content and Entertainment

Challenge

Put the brand as the protagonist of a cultural change.

Its historic connection with Uruguayan hip hop and music were the perfect excuse for Budweiser to step in and take the scene to the next level by positioning its product in a new genre.

Solution

Emerging artists were invited to participate in a contest that had local main figures as juries. On each episode, the best talents were chosen to pass to the next stage, and the prize of the competition was the production of a professional album.

The Numbers

+0entrys.

Results

20 chosen artists and 7 episodes for the first hip hop contest of Uruguay’s open television.

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