Strategy, Creative Conceptualization, Production, Social Content, Conversation.
IAB Mixx Bronze for Content and Entertainment
Its historic connection with Uruguayan hip hop and music were the perfect excuse for Budweiser to step in and take the scene to the next level by positioning its product in a new genre.
Emerging artists were invited to participate in a contest that had local main figures as juries. On each episode, the best talents were chosen to pass to the next stage, and the prize of the competition was the production of a professional album.