Details
Client
AB InBev
Brand
Budweiser
Campaign
BUDXStudio
Services
Strategy, Creative Conceptualization, Production, Social Content, Conversation.
Awards
IAB Mixx Bronze for Content and Entertainment
Challenge
Put the brand as the protagonist of a cultural change.
Its historic connection with Uruguayan hip hop and music were the perfect excuse for Budweiser to step in and take the scene to the next level by positioning its product in a new genre.
Solution
Emerging artists were invited to participate in a contest that had local main figures as juries. On each episode, the best talents were chosen to pass to the next stage, and the prize of the competition was the production of a professional album.
The Numbers
+0entrys.