Strategy, Creative Conceptualization, Production., Content Creation, Paid Media
DIRECTV, leader in entertainment, launched its app DIRECTV Go, a product that marked a shift in the future of entertainment. A service that offers unparalleled differential, for an audience which is passionate about the best content, those we call “Storyholics”.
- CONVENIENT, No annual contracts.
- ACCESSIBLE, wherever you go, all you need is internet connection.
- FLEXIBLE, get rid of cables and boxes.
- EXCLUSIVE, access to original content and Premier League and La Liga football games.
A campaign of deadly sins that enhance the product. We based the campaign on the deadly sins, where we included an evil figure that invited to sin. We worked on building a story to catch storyholics, where each piece stressed a certain product differential.