Details
Client
DirecTV Latam
Brand
DirecTV Go
Campaign
Sins
Services
Strategy, Creative Conceptualization, Production., Content Creation, Paid Media
Challenge
DIRECTV launches DIRECTV Go in Latin America.
DIRECTV, leader in entertainment, launched its app DIRECTV Go, a product that marked a shift in the future of entertainment. A service that offers unparalleled differential, for an audience which is passionate about the best content, those we call “Storyholics”.
Differentials:
- CONVENIENT, No annual contracts.
- ACCESSIBLE, wherever you go, all you need is internet connection.
- FLEXIBLE, get rid of cables and boxes.
- EXCLUSIVE, access to original content and Premier League and La Liga football games.
Solution
A campaign of deadly sins that enhance the product. We based the campaign on the deadly sins, where we included an evil figure that invited to sin. We worked on building a story to catch storyholics, where each piece stressed a certain product differential.
