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Work

DirecTV Go

Sins

Details

  • Client

    DirecTV Latam

  • Brand

    DirecTV Go

  • Campaign

    Sins

  • Services

    Strategy, Creative Conceptualization, Production., Content Creation, Paid Media

Challenge

DIRECTV launches DIRECTV Go in Latin America.

DIRECTV, leader in entertainment, launched its app DIRECTV Go, a product that marked a shift in the future of entertainment. A service that offers unparalleled differential, for an audience which is passionate about the best content, those we call “Storyholics”.

Differentials:

- CONVENIENT, No annual contracts.

- ACCESSIBLE, wherever you go, all you need is internet connection.

- FLEXIBLE, get rid of cables and boxes.

- EXCLUSIVE, access to original content and Premier League and La Liga football games.

Solution

A campaign of deadly sins that enhance the product. We based the campaign on the deadly sins, where we included an evil figure that invited to sin. We worked on building a story to catch storyholics, where each piece stressed a certain product differential.

Results

We launched a new entertainment product in the region, redefining deadly sins and depicting the temptation and desire triggered by DIRECTV Go in the lovers of good entertainment.

Certified B corporationGoogle Partner - Premier 2022
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