Work

Fiat

Agrandate

Details

  • Client

    Fiat Chrysler Automobiles

  • Brand

    Fiat

  • Campaign

    Agrandate

Challenge

FIAT Paraguay launched its FIAT Cronos, a sport and family sedan.

Our challenge was to communicate the arrival of the new car connected with the Paraguayan audience.

Solution

Together with Roque Santa Cruz we launched “Don’t settle, go big” a campaign that goes through the football player’s career to communicate to the young-adult audience that it’s time to change his car.

The Numbers

0%

Fiat Cronos vendidos

+0M

views

+0%

recordación de marca.

Results

A campaign which blends television and digital media, where Roque interacted with the Uconnect of FIAT Cronos in a local and colloquial tone.

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