Details
Client
Fiat Chrysler Automobiles
Brand
Fiat
Campaign
Agrandate
Challenge
FIAT Paraguay launched its FIAT Cronos, a sport and family sedan.
Our challenge was to communicate the arrival of the new car connected with the Paraguayan audience.
Solution
Together with Roque Santa Cruz we launched “Don’t settle, go big” a campaign that goes through the football player’s career to communicate to the young-adult audience that it’s time to change his car.
The Numbers
0%
Fiat Cronos vendidos
+0M
views
+0%