Fundación San Joaquín y Santa Ana
El abandono no tiene filtro
Estrategia, Concepto Creativo, Producción.
Tatakuá Silver Pro Bono Capaign,, Shortlist for Real Time PR at Ojo de Iberoamérica.
The boom of FaceApp and its filters shows us how we’ll look in the future, but it also makes visible a problem that a significant portion of the population ignores: the abandonment of elderly people.
We used the attention generated by this app to create a campaign that reveals the situation of some elderly people. Its main characters were grandpas and grandmas abandoned in the nursing home Fundación San Joaquín y Santa Ana.
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