Details
Client
Fundación San Joaquín y Santa Ana
Campaign
El abandono no tiene filtro
Services
Estrategia, Concepto Creativo, Producción.
Awards
Tatakuá Silver Pro Bono Capaign,, Shortlist for Real Time PR at Ojo de Iberoamérica.
Challenge
Apps can show us the future, but they don’t guarantee we´ll get there accompanied.
The boom of FaceApp and its filters shows us how we’ll look in the future, but it also makes visible a problem that a significant portion of the population ignores: the abandonment of elderly people.
Solution
We used the attention generated by this app to create a campaign that reveals the situation of some elderly people. Its main characters were grandpas and grandmas abandoned in the nursing home Fundación San Joaquín y Santa Ana.
The Numbers
+0%
voluntarios
vs los 6 meses anteriores
+0M
impresiones en digital
USD0K