Work

SURA

Elegir bien

Details

  • Client

    SURA

  • Brand

    SURA

  • Campaign

    Elegir bien

  • Services

    Estrategia, Concepto Creativo, Producción, Paid Media, Conversations.

Challenge

AFAPs manage the worker’s contributions for their retirement. But, what’s the point of thinking about the future if we aren’t careful with the decisions we make today?

In a category where all competitors speak in the same way, SURA AFAP managed to stand out from the rest creating a very different campaign.

Solution

In SURA AFAP, as well as taking care of the worker’s contributions, we set out to take care of the workers and for this, we created: Making good choices. A campaign with over 100 contents about relevant topics for the society, fostering daily good choices.

The Numbers

+0M

views

+0M

interacciones

+0%

comentarios

+0%

incremento positivo sentiment de la marca.

Results

The most successful campaign in the brand’s history.

Certified B corporationGoogle Partner - Premier 2022