Details
Client
SURA
Brand
SURA
Campaign
Elegir bien
Services
Estrategia, Concepto Creativo, Producción, Paid Media, Conversations.
Challenge
AFAPs manage the worker’s contributions for their retirement. But, what’s the point of thinking about the future if we aren’t careful with the decisions we make today?
In a category where all competitors speak in the same way, SURA AFAP managed to stand out from the rest creating a very different campaign.
Solution
In SURA AFAP, as well as taking care of the worker’s contributions, we set out to take care of the workers and for this, we created: Making good choices. A campaign with over 100 contents about relevant topics for the society, fostering daily good choices.
The Numbers
+0M
views
+0M
interacciones
+0%
comentarios
+0%