Strategy, Creativity, Production, Media.
In a scenario where people were tired of the media given the constant bad news about the pandemic, we needed to get the attention of our partners to communicate what was done with their money during 2020.
How do we become relevant in this context of media fatigue and institutional distrust?
Good news. A new media, following the language and aesthetics of the news, but showing positive news and where the partners themselves were the protagonists, showing how their collaboration made it possible to show the positive side of almost every crisis that exists in the world.