Work

Itaú

Now Volar, is Hogar

Details

  • Client

    Itaú

  • Brand

    Itaú

  • Campaign

    Now Volar, is Hogar

  • Services

    Strategy, Creative Concept, Production, Conversation, Influencer Management, Paid Media.

  • Awards

    Effie UY Bronze for Crisis answer, IAB MIXX Silver for Efficiency, IAB MIXX Bronze for Digital Campaign, IAB MIXX Bronze for Data Usage.

Challenge

In the wake of the pandemic, the bank had to find actions so that its clients can have everything without leaving home.

As a leading bank in digital services, Itaú began to take actions that are real solutions for the moment of crisis. One of those solutions was to adapt the Volar benefits program to the new reality. With world tourism closed, the miles that were mainly redeemed in trips, now had to be put at the service of the most important thing: staying at home.

Solution

While you can't fly, our program adapts to you.

Now Volar, is Hogar.

We quickly transformed the Volar benefits program so that the miles that were previously redeemed on trips to Rio, Miami or anywhere in the world, could be redeemed in everything necessary to be safe at home: purchases at the supermarket, pharmacies, PedidosYa, bookstores and resources to work or study.

The Numbers

0MM

reach

0%

Positive sentiment (Benchmark 70%)

+0%

New users

Results

The success of the new benefits caused them to be definitively integrated into the Volar program. They are already part of the permanent catalog of products, and they encouraged us to continue looking for new opportunities to give our customers what they are looking for with a clear message: At home, you have Itaú.

Certified B corporationGoogle Partner - Premier 2022