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Work

UNICEF

DRTV 2021: Malnutrition

Details

  • Client

    UNICEF

  • Brand

    UNICEF

  • Campaign

    DRTV 2021: Malnutrition

  • Services

    Strategy, Creativity, Video Editing, Content Creation, Digital Media Management, Conversation, Reporting.

Challenge

Fundraising in the middle of a pandemic scene with the aim of guaranteeing the protection of children and adolescents in situations that might violate their rights.

Solution

Connect with empathy to the Unicef ​​purpose

By reinforcing our annual campaign (DRTV) with a strategic mix that will maximize brand visibility and enhance commercial objectives. To achieve it, we have based on one of the subjects that UNICEF focuses on the most, which is child malnutrition.

The Numbers

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Results

In less than 30 days of the campaign, the 4-month projections were exceeded, positioning the campaign as the most successful for Unicef ​​CL in the last two years.  

Certified B corporationGoogle Partner - Premier 2022
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