Details
Client
Techo
Brand
Techo
Campaign
Reality calls you
Services
Strategy, Creative Concept, Production, Social Content, Influencer Management, Paid Media.
Awards
IAB MIXX Bronze for Efficiency
Challenge
Like every year, TECHO had to carry out its donation campaign. In a year where most donations decreases, we decided to raise awareness of a problem that the foundation faces every day and thus show the importance of its work for thousands of people.
Solution
Every year TECHO receives hundreds of calls from different neighborhoods in Uruguay. Behind these calls are stories of families, of people, of needs. To relate them in a relevant way, we called on some of the most famous writers in our country and to interpret them some of the most recognized actors.
The Numbers
+0MM
impressions
+0%
Conversion Rate vs. benchmark of the brand
-0%
the CPV vs. benchmark of the brand
+0%