Work

Techo

Mensajes en la lluvia

Details

  • Client

    Techo

  • Brand

    Techo

  • Campaign

    Mensajes en la lluvia

  • Services

    Strategy, Creative Conceptualizaton, Production, Social Content, Paid Media.

Challenge

In Uruguay over 165,000 people live in slums.

For them, each rainfall represents a disaster, the streets overflow, water filters through roofs and ruin their few belongings. This situation is invisible for the rest of the society that lives in a normal way.

Solution

We created a campaign that gets activated the moment it starts to rain. We intervened different media to impact the entire population when this issue emerges. Messages on the streets with hydrophobic paint, programmed banners and social media ads, digital screens with humidity sensors, influencers committed to Techo, printed on newspapers depending on the weather forecast and many other actions.

The Numbers

+0

new volunteers

+0points

brand recall.

+0%

brand reach

vs 2017

Results

We managed to raise awareness by making this problem visible and massive in the most direct possible way.

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