Work

PlayStation

Children’s Day

Details

  • Client

    PlayStation

  • Brand

    Sony Argentina

  • Campaign

    Children’s Day

  • Services

    Strategy, Creative Concept, Production, Paid Media.

  • Awards

    Ojo de Iberoamérica, Bronze in Graphics and Outdoor Advertising.

Challenge

It’s common that kids in Children’s Day receive presents they don’t want.

In the days prior to Children’s day, we usually see brands showing joyful kids receiving their products as presents. But not all presents are suitable for every child, and children have big expectations for the gifts they’ll get. We decided to add a twist to the typical communication by showing the reaction of kids when they receive something they didn’t expect or something they didn’t like. So, parents, make sure you do give them what they expect ;)

Solution

Giving gifts is not an easy task, but there is a solution for this: Playstation products.

Results

We positioned Playstation as the leading brand in such a special day.

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