Strategy, Creative Concept, Production, Paid Media.
Ojo de Iberoamérica, Bronze in Graphics and Outdoor Advertising.
In the days prior to Children’s day, we usually see brands showing joyful kids receiving their products as presents. But not all presents are suitable for every child, and children have big expectations for the gifts they’ll get. We decided to add a twist to the typical communication by showing the reaction of kids when they receive something they didn’t expect or something they didn’t like. So, parents, make sure you do give them what they expect ;)
Giving gifts is not an easy task, but there is a solution for this: Playstation products.