Details
Client
Samsung
Brand
Samsung
Campaign
Galaxy S20 Fan Edition
Services
Strategy, Creative Concept, Production, Influencer Management, Paid Media.
Challenge
Samsung launches a special edition of its successful Galaxy S20 with some new specifications, those that its fans wanted to have: Galaxy S20 Fan Edition.
This new smartphone is positioned as the model that brings together everything you need, to do everything you want. To achieve this, Samsung asked its fans what they expected from their phone, listened to them, and delivered it to them.
If this edition of the S20 was created by fans, why not ask them to do the launch campaign as well?
Solution
A fan-inspired smartphone, a fan-made launch.
Being a model inspired by the fans, we think that they should be the ones who design all the creative content of the campaign. For that, we recruited those who could best convey the most outstanding functionalities doing what they love to do, using the new Galaxy S20 FE.
