Details
Client
Techo
Brand
Techo
Campaign
In another's shoes
Services
Strategy, Creative Concept, Content Production
Awards
IAB Mixx 2022, Idea of the Year, Gold in Effectiveness, Gold in Influencer Marketing, Gold in Social Media, Silver in Entertainment and Content, Bronze in Conversation
Challenge
Generate a fundraising campaign that puts Techo in people's minds, in a context where there are many organizations fighting for people's attention and collaboration.
What do we do to generate news from yet another fundraising campaign?
Solution
We created an innovative idea based on a fast growing medium: Twitch
The Numbers
+0k
people reached
+0%