In another's shoes
Strategy, Creative Concept, Content Production
IAB Mixx 2022, Idea of the Year, Gold in Effectiveness, Gold in Influencer Marketing, Gold in Social Media, Silver in Entertainment and Content, Bronze in Conversation
Generate a fundraising campaign that puts Techo in people's minds, in a context where there are many organizations fighting for people's attention and collaboration.
What do we do to generate news from yet another fundraising campaign?
We created an innovative idea based on a fast growing medium: Twitch