Details
Client
AMC
Brand
AMC Networks Latin America
Campaign
The End of the world was our beginning
Services
Strategy, Creative Concept, Content Production, Direct Marketing, Data Analysis.
Challenge
AMC Networks launched the third series in The Walking Dead universe, World Beyond, a story designed for a younger audience that accompanies the journey of teenagers in an apocalyptic world full of zombies.
To increase the challenge, the series was launched in 2020, so the campaign had to take special care but at the same time take advantage of the conversation to give visibility to the new series.
Solution
Using the CRM (paramilitary group that unites the entire TWD universe) we developed a series of specific pieces for more than 5 Latin American markets, spoken with the accent and language of each region. At the same time we developed x pieces for digital with exclusive material from the studios, focused on presenting each character and their journey through the series. A distinctive graphic identity was also developed for the campaign with strong references to the political propaganda of the 1950s.
