Work

Amnesty International

Tu audio por los derechos

Details

  • Client

    Amnesty International

  • Brand

    Amnesty International

  • Campaign

    Tu audio por los derechos

  • Services

    Strategy, Creative Conceptualization, Production, Paid Media, Conversation.

Challenge

Every year, thousands of letters are sent to governments which allow abuses.

The problem is that the habit of handwriting is vanishing. The technological advances of the recent years and the growth of audio formats for communication purposes are changing the way in which we use writing.

Solution

Instead of asking for letters, we ask those who want to report abuses to use their voices. We created a microsite that records and transcribes in real time the requests and we print all the letters to send them to the responsible governments.

The Numbers

+0K

reach

+0M

impressions

+0%

letters

vs 2016.

Results

We created the most successful campaign year in Uruguay and helped to do justice.

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