Details
Client
Amnesty International
Brand
Amnesty International
Campaign
Tu audio por los derechos
Services
Strategy, Creative Conceptualization, Production, Paid Media, Conversation.
Challenge
Every year, thousands of letters are sent to governments which allow abuses.
The problem is that the habit of handwriting is vanishing. The technological advances of the recent years and the growth of audio formats for communication purposes are changing the way in which we use writing.
Solution
Instead of asking for letters, we ask those who want to report abuses to use their voices. We created a microsite that records and transcribes in real time the requests and we print all the letters to send them to the responsible governments.
The Numbers
+0K
reach
+0M
impressions
+0%
letters
vs 2016.