Work

Becker

Becker TV

Details

  • Client

    AB Inbev

  • Brand

    Becker

  • Campaign

    Becker TV

  • Services

    Strategy, Creative Concept, Content Production, Talks.

Challenge

Entertaining youth during quarantine.

During the first months of quarantine, the leisure time of young people increased, as did their connection to digital platforms; on the other hand, entertainment activities decreased.

Solution

We’ve created a livestream animated by Pollo Castillo once a week where he interacts and participates with the audience.

Becker, set out to entertain its audience, while staying at home, creating a show completely focused on them. Joining some of the most prominent entertainment influencers in Chile, along with guests from different areas (cooking, dance, music, etc.) and linking to current trends, such as the challenges that emerged in quarantine and online classes, we created a show for youth entertainment.

The Numbers

+0K

total live viewers

+0K

simultaneous viewers

+0live requests to participate

Results

A show with high audience participation and iconic challenges.

Certified B corporationGoogle Partner - Premier 2022