Details
Client
AB Inbev
Brand
Becker
Campaign
Becker TV
Services
Strategy, Creative Concept, Content Production, Talks.
Challenge
Entertaining youth during quarantine.
During the first months of quarantine, the leisure time of young people increased, as did their connection to digital platforms; on the other hand, entertainment activities decreased.
Solution
We’ve created a livestream animated by Pollo Castillo once a week where he interacts and participates with the audience.
Becker, set out to entertain its audience, while staying at home, creating a show completely focused on them. Joining some of the most prominent entertainment influencers in Chile, along with guests from different areas (cooking, dance, music, etc.) and linking to current trends, such as the challenges that emerged in quarantine and online classes, we created a show for youth entertainment.
