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cliente
Fenedur
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MARCA
Poxipol
servicios
Estrategia de Datos
Creative Concept
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Creative Development
Integrated Campaign
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Desafío
Poxipol is an adhesive that has been on the Chilean market for many years and has a strong positioning. However, the brand has grown distant from younger generations, leading to a lack of awareness among them and causing them to choose other options when buying glue.
For this reason, we were asked to connect with Generation Z to increase brand awareness and influence purchase decisions.
Solución
We joined one of the country’s most important commercial events, Cyber Day. We used our entire marketing budget to buy furniture at flea markets, outlets, and fairs—pieces that needed repair or restoration.
We restored them to like-new condition using our adhesive and sold them for the cost of fixing them: 5,000 CLP, the price of a Poxipol.
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POSITIVE SENTIMENT
