Social at First Sight
cliente
Unilever
campaña
Pure Coco
MARCA
AXE
servicios
Conversación
Ver video
Desafío
Create FOMO among Gen Z around AXE’s new edition with Bizarrap, reinforcing its positioning through three key pillars: music, attraction, and fragrance.
Solución
We selected influential content creators on the platform to bring to life a story that resonated with users—who joined in, generating a wave of interactions.
To truly reach Gen Z, we focused on an emotional, relevant, and relatable narrative. Choosing the right platform was essential to ensure an execution aligned with both trending content and the target audience’s unique language.
Total Impressions
Reach
Interactions
