Cyber Trends
client
L'Oreal
campaigN
Cyber Trends
BRAND
La Roche Posay
services
Social
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Challenge
La Roche-Posay, a historically serious brand, needed to stand out during CyberMonday 2024 among competitors — without falling into the usual scroll of boring discount ads.
Additionally, the goal was to exceed the previous year’s campaign sales by 5%.
Solution
We created Cyber Trends: a campaign where discount codes weren’t the content but part of the entertainment.
We used trending formats as creative vehicles — if a trend was blowing up in the algorithm, we used it to disguise a promo. Each trend became an excuse to tell a discount story without losing the fun. Because if it entertains, it converts. And if it converts, it delights.
views
engagement
projected reach
