No Choice
client
UNFPA
campaigN
No Choices
BRAND
UNFPA
services
Creative Concept
Production
Watch Video
Challenge
Millions of women and girls around the world face a harsh reality: they are denied the ability to make decisions about their own bodies, health, motherhood, and future. Their voices are silenced by fear, coercion, or lack of rights.
On World Population Day, it was urgent to shed light on this injustice and spark a global conversation around the need to guarantee reproductive rights and bodily autonomy for every woman and girl.
Solution
We built the campaign around a simple but powerful idea: “What if you couldn’t make any choices?” By placing the audience in this scenario, the film evokes empathy and forces viewers to reflect on the importance of freedom of choice.
The campaign launched through a striking video on World Population Day 2025. Distributed across digital platforms, it amplified the message worldwide and called on people to unite in defending every woman’s right to make her own decisions.
