Parents Day
client
UNICEF
campaigN
Parents Day
BRAND
UNICEF
services
Watch Video
Challenge
Many parents underestimate the power of play, even though science shows that the first years of life are critical for a child’s cognitive, emotional, and social development. During this time, every interaction, word, and gesture helps shape the foundation for learning and growth. Yet too often, these everyday moments are overlooked or undervalued.
UNICEF wanted to remind parents that they don’t need expensive toys or structured lessons to support their children’s development. What children need most is their parents’ time, attention, and love—because they learn and grow the most through everyday moments of connection. The challenge was to deliver this message in a way that would truly resonate and inspire reflection.
Solution
We designed a powerful social experiment: children were asked to imitate their parents. What unfolded on screen was both simple and deeply moving—kids naturally mirrored everyday behaviors, revealing just how much they absorb from the adults closest to them. This experiment gave parents an emotional mirror, showing that every action matters, and that play and interaction are more influential than they realize.
The campaign came to life on the International Day of Parents with a striking film that captured these moments of imitation. Adapted into multiple formats and languages, the film was shared across UNICEF’s global channels, maximizing its reach and sparking heartfelt reactions from audiences around the world. The result was a universal reminder: the most powerful lessons children learn happen in the simplest, everyday moments with their parents.
