Social at First Sight
client
Unilever
campaigN
Pure Coco
BRAND
AXE
services
Social
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Challenge
Create FOMO among Gen Z around AXE’s new edition with Bizarrap, reinforcing its positioning through three key pillars: music, attraction, and fragrance.
Solution
We selected influential content creators on the platform to bring to life a story that resonated with users—who joined in, generating a wave of interactions.
To truly reach Gen Z, we focused on an emotional, relevant, and relatable narrative. Choosing the right platform was essential to ensure an execution aligned with both trending content and the target audience’s unique language.
Total Impressions
Reach
Interactions
