Details
Client
Municipalidad de Asunción
Campaign
Ajedrez de la ciudad
Services
Strategy, Creative Concept, Production.
Awards
Tatakuá Bronze Pro Bono Campaign,, D&AD Shortlist for Future Impact Product Design.
Challenge
Paraguay’s Senate passed a law that establishes chess as a support activity in public schools.
However, said law hasn’t been implemented due to lack of resources. Asunción is home to hundreds of different tree species that produce tons of wood as a result of fallen trees and pruning. This resource is wasted because of the great different between the types of wood and seasonality.
Solution
We solved this problem with another problem. We transformed the city’s wood waste into chess pieces for schools, for students to learn concentration and mathematical reasoning through this game.
