Work

Municipalidad de Asunción

Ajedrez de la ciudad

Details

  • Client

    Municipalidad de Asunción

  • Campaign

    Ajedrez de la ciudad

  • Services

    Strategy, Creative Concept, Production.

  • Awards

    Tatakuá Bronze Pro Bono Campaign,, D&AD Shortlist for Future Impact Product Design.

Challenge

Paraguay’s Senate passed a law that establishes chess as a support activity in public schools.

However, said law hasn’t been implemented due to lack of resources. Asunción is home to hundreds of different tree species that produce tons of wood as a result of fallen trees and pruning. This resource is wasted because of the great different between the types of wood and seasonality.

Solution

We solved this problem with another problem. We transformed the city’s wood waste into chess pieces for schools, for students to learn concentration and mathematical reasoning through this game.

Results

We collected, transformed, developed and produced, so that schools could benefit from this law and for children to develop skills with this discipline.

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