Details
Client
Amnesty International
Brand
Amnesty International
Campaign
#TeDoyLaBienvenida
Services
Strategy, Creative Conceptualization, Production, Paid Media, Conversation.
Challenge
In 2019, the amount of people that arrive to Uruguay seeking refuge increased 65%.
A large portion of the population sees this as a problem, therefore, we decided to redirect the conversation by generating content with their stories.
Solution
We created a microsite where people could sign up to welcome them and learn about online activities and actions carried out to welcome immigrants and refugees that arrive to Uruguay.
