Details
Client
Fiat
Brand
Fiat
Campaign
Influencers Fiat
Services
Influencer management
Challenge
To express the benefits and equipment of the different FIAT models, and how these help solve your day-to-day life..
Solution
We carried out a strategic approach that sought to reach expansion objectives (Celebrity) and positioning in specific audiences (Micro-influencers) and credibility (Legitimizer), and we linked the FIAT models that we wanted to position to each personality.
The Numbers
0%
engagement rate
+0M
impressions
+0K
interacciones
+0k USD