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Work

Issue

#PuertasAdentro

Details

  • Client

    Godrej

  • Brand

    Issue

  • Campaign

    #PuertasAdentro

  • Services

    Strategy, Creative Concept, Content Production, Paid media, Conversation.

  • Awards

    Lápiz de Oro Medios - Mejor Utilización de un Medio

Challenge

As a result of the social change brought by COVID-19, we are now facing a difficult situation.

In times of job loss and social rise, we asked ourselves which role should our brand play and how to keep clients close. With the factory closed and everyone at home, we suggested employees to be themselves and carry a positive message to the homes of the consumers, explaining in first person the usage tips of each product and this way, continue being part of their lives; behind closed doors.

Solution

A campaign fully starred by the company’s employees, where members of all the areas opened the doors of their houses to show the people behind the brand, how their lives are and how they choose and use the products they make.

The Numbers

+0MM

impresiones

+0MM

interactions

+0%

engagement rate

vs benchmark de marca

+0K

clics al sitio

0%

mejora del CPC

vs benchmark de marca

+0%

ventas e-commerce

MoM

+0ptos

share

en el principal retailer digital.

Results

We empathize with the consumer in a real way and position ourselves as a brand that always stands by you.

Certified B corporationGoogle Partner - Premier 2022
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