Banmédica
Banmédica
Plan Total
Business Intelligence, Paid Media.
To achieve maximum leads potential of people interested in healthcare plan quotes, at the lowest cost and highest possible volume.
Campaign restructuring and new creativities.
We conducted a restructuring to change the way we carried out campaigns compared to the previous period, modifying the budget type together with push strategies.
We also added communication lines, which enabled us to include more creativities per advertise group. We standardized working with a minimum of six creative pieces per advertise group, including both images and videos.
These changes allowed us to achieve maximum yield in the platform and in the investment allocated to it.
Vs período anterior
Vs período anterior.