Work

Banmédica

Plan Total

Details

  • Client

    Banmédica

  • Brand

    Banmédica

  • Campaign

    Plan Total

  • Services

    Business Intelligence, Paid Media.

Challenge

To reduce CPL and increase the lead’s quality.

To achieve maximum leads potential of people interested in healthcare plan quotes, at the lowest cost and highest possible volume.

Solution

Campaign restructuring and new creativities.

We conducted a restructuring to change the way we carried out campaigns compared to the previous period, modifying the budget type together with push strategies.

We also added communication lines, which enabled us to include more creativities per advertise group. We standardized working with a minimum of six creative pieces per advertise group, including both images and videos.

These changes allowed us to achieve maximum yield in the platform and in the investment allocated to it.

The Numbers

+0M

Reach

+0%

Clics a la web

Vs período anterior

+0%

Nuevos Leads

Vs período anterior.

Results

We achieved the objective of reducing CPL and doubling the number of members compared to the previous month.

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