Strategy, Creative Concept, Production, Paid Media, Conversation.
In our lifetime, we go through many relationships. Since our first years, we go from one relationship to another, some are simple and some others are deep and complex. The relationship with our family, friends, lovers, coworkers is very important, but the longest one which lasts forever is the relationship with our hair. That is our greatest asset.
We created a campaign to position the brand, focused on the relationship women have with their hair. Based on the concept “what happens to us” we covered stories that reflected the target of each product.
WE IMPLEMENTED A 360° MEDIA STRATEGY AND CREATED OVER 100 DIFFERENT PIECES.