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Work

Issue

Relaciones

Details

  • Client

    Godrej

  • Brand

    Issue

  • Campaign

    Relaciones

  • Services

    Strategy, Creative Concept, Production, Paid Media, Conversation.

Challenge

To position Issue as a close, real and empathetic hair color brand.

In our lifetime, we go through many relationships. Since our first years, we go from one relationship to another, some are simple and some others are deep and complex. The relationship with our family, friends, lovers, coworkers is very important, but the longest one which lasts forever is the relationship with our hair. That is our greatest asset.

Solution

We created a campaign to position the brand, focused on the relationship women have with their hair. Based on the concept “what happens to us” we covered stories that reflected the target of each product.

WE IMPLEMENTED A 360° MEDIA STRATEGY AND CREATED OVER 100 DIFFERENT PIECES.

The Numbers

x0online sales

+0M

views

+0M

interactions.

+0M

reach on YouTube

+0M

reach on Social Media

+0%

view the 100% of Main Spot.

+0%

view the 100% of the 30” Spot.

Results

We empathized with consumers in a real way and positioned ourselves as a brand that always stands with you.

Certified B corporationGoogle Partner - Premier 2022
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