Details
Client
Godrej
Brand
Issue
Campaign
Relaciones
Services
Strategy, Creative Concept, Production, Paid Media, Conversation.
Challenge
To position Issue as a close, real and empathetic hair color brand.
In our lifetime, we go through many relationships. Since our first years, we go from one relationship to another, some are simple and some others are deep and complex. The relationship with our family, friends, lovers, coworkers is very important, but the longest one which lasts forever is the relationship with our hair. That is our greatest asset.
Solution
We created a campaign to position the brand, focused on the relationship women have with their hair. Based on the concept “what happens to us” we covered stories that reflected the target of each product.
WE IMPLEMENTED A 360° MEDIA STRATEGY AND CREATED OVER 100 DIFFERENT PIECES.
The Numbers
x0online sales
+0M
views
+0M
interactions.
+0M
reach on YouTube
+0M
reach on Social Media
+0%
view the 100% of Main Spot.
+0%