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Work

Roby

#JugáConRoby

Details

  • Client

    Godrej

  • Brand

    Roby

  • Campaign

    #JugáConRoby

  • Services

    Strategy, Creative Concept, Production, Paid Media, Conversation.

Challenge

During lockdown, Roby, a benchmark brand for styling, had to do something to motivate people to take care of their hair.

Covid-19 forced society to live in isolation and to stay at home. This caused many people to stop taking care of their appearance, to spend all day in their pajamas not worrying about their hair.

Solution

Free time at home, the perfect moment for your hair.

Finding the perfect look is not an easy task, and this quarantine gave us the time to try different styles and embrace our home look to participate for kits of Roby products, which included face masks with original designs, to take care not only of our hair, but of something as important as our health when going outside.

The Numbers

+0M

impresiones

+0K

interacciones

+0K

clics al sitio.

Results

#PlayWithRoby has become the brand’s new concept. It transcended the quarantine and is here to stay as a motivation for consumers to try different styles and have fun.

Certified B corporationGoogle Partner - Premier 2022
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