Details
Client
Godrej
Brand
Roby
Campaign
#JugáConRoby
Services
Strategy, Creative Concept, Production, Paid Media, Conversation.
Challenge
During lockdown, Roby, a benchmark brand for styling, had to do something to motivate people to take care of their hair.
Covid-19 forced society to live in isolation and to stay at home. This caused many people to stop taking care of their appearance, to spend all day in their pajamas not worrying about their hair.
Solution
Free time at home, the perfect moment for your hair.
Finding the perfect look is not an easy task, and this quarantine gave us the time to try different styles and embrace our home look to participate for kits of Roby products, which included face masks with original designs, to take care not only of our hair, but of something as important as our health when going outside.
The Numbers
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impresiones
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interacciones
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