Work

Becker

Batalla de Huasos

Details

  • Client

    AB InBev

  • Brand

    Becker

  • Campaign

    Batalla de Huasos

  • Services

    Strategy, Creative Concept, Content Production, Influencer Management, Conversations.

  • Awards

    ACHAP Finalist

Challenge

Patriotic Festivals with Becker Style

September is the month of Patriotic Festivals. The most awaited time by all Chileans. 5 days of parties, barbecues, fondas and beer. In a moment when every single brand wants to stand out, we gave the spotlight to the people.

Solution

The best of Chilean folklore blends with the latest wave of local rap.

We created the Batalla de Huasos. A rhyming duel that merges part of the Chilean culture; the payas, with rap culture freestyle. People uploaded their rhymes in a story, and we sent them a six-pack through PedidosYa. Without giveaways, so that everyone could celebrate with a good beer. For this campaign we chose two well-known local influencers that helped us connect effectively with our community: Pollo Castillo, renowned Youtuber with over 1.5 million followers and Kaiser MC, national champion of improvisation.

Start to rime, and a six-pack will arrive!

The Numbers

+0M

views

+0K

comentarios

+0K

reacciones

Results

The highest interaction campaign in the history of the brand.

Certified B corporationGoogle Partner - Premier 2022