Batalla de Huasos
Strategy, Creative Concept, Content Production, Influencer Management, Conversations.
September is the month of Patriotic Festivals. The most awaited time by all Chileans. 5 days of parties, barbecues, fondas and beer. In a moment when every single brand wants to stand out, we gave the spotlight to the people.
The best of Chilean folklore blends with the latest wave of local rap.
We created the Batalla de Huasos. A rhyming duel that merges part of the Chilean culture; the payas, with rap culture freestyle. People uploaded their rhymes in a story, and we sent them a six-pack through PedidosYa. Without giveaways, so that everyone could celebrate with a good beer. For this campaign we chose two well-known local influencers that helped us connect effectively with our community: Pollo Castillo, renowned Youtuber with over 1.5 million followers and Kaiser MC, national champion of improvisation.
Start to rime, and a six-pack will arrive!