Details
Client
Techo
Brand
Techo
Campaign
Historias que podemos frenar
Services
Estrategia, Concepto Creativo, Producción.
Challenge
How to make Techo's report on slums visible in Uruguay?
During months of work, hundreds of volunteers gathered information to create a report showing the reality of our country’s slums. Despite the importance of this report, it went unnoticed due to the great amount of content in social media.
Solution
To provide visibility to this issue, we decided to use the format which was currently having the greatest growth: Instagram stories. We created contents which required users to stop to read the information. This way, we caught their attention, we informed about this report and asked for their collaboration.
