Work

Techo

Historias que podemos frenar

Details

  • Client

    Techo

  • Brand

    Techo

  • Campaign

    Historias que podemos frenar

  • Services

    Estrategia, Concepto Creativo, Producción.

Challenge

How to make Techo's report on slums visible in Uruguay?

During months of work, hundreds of volunteers gathered information to create a report showing the reality of our country’s slums. Despite the importance of this report, it went unnoticed due to the great amount of content in social media.

Solution

To provide visibility to this issue, we decided to use the format which was currently having the greatest growth: Instagram stories. We created contents which required users to stop to read the information. This way, we caught their attention, we informed about this report and asked for their collaboration.

Results

We put this data and the reality of the slums in the spotlight and facilitated donations so as to change these figures.

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