Details
Client
AB InBev
Brand
Cusqueña
Campaign
Cuando todo combina
Services
Strategy, Creative Concept, Content Production, Conversations.
Challenge
We needed to position Cusqueña in everyday consumption moments.
For some time, the brand had focused on the education of its consumption, teaching the art of pairing with each one of its varieties.
Solution
To show how Cusqueña matches with different moments, we positioned our varieties in our target’s routine, diversifying and demystifying consumption moments.
The Numbers
+0M
Reached Users
x0
Comentarios
Conversations increased that much over average campaigns.
+0M