Work

Cusqueña

Cuando todo combina

Details

  • Client

    AB InBev

  • Brand

    Cusqueña

  • Campaign

    Cuando todo combina

  • Services

    Strategy, Creative Concept, Content Production, Conversations.

Challenge

We needed to position Cusqueña in everyday consumption moments.

For some time, the brand had focused on the education of its consumption, teaching the art of pairing with each one of its varieties.

Solution

To show how Cusqueña matches with different moments, we positioned our varieties in our target’s routine, diversifying and demystifying consumption moments.

The Numbers

+0M

Reached Users

x0

Comentarios

Conversations increased that much over average campaigns.

+0M

Impresiones

Results

We broadened our positioning in the TOM, linking our product with everyday moments, not only through pairings but also with the target’s routine.

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