Work

Médicos Sin Fronteras

Contagiate

Details

  • Client

    Médicos Sin Fronteras

  • Brand

    Médicos Sin Fronteras

  • Campaign

    Contagiate

  • Services

    Estrategia, Concepto Creativo, Producción.

Challenge

Every day, we hear news about humanitarian crisis, epidemics, and armed conflicts.

This causes indignation in society, however, very few people do something to change this reality.

Solution

We released a new virus that can save lives. A campaign which transmits empathy, starring Jorge Drexler, that spread throughout all media with the purpose of getting help.

The Numbers

+0

brands

joined the movement

+0K

earned media

+0K

new followers

0%

ad recall.

Results

We created the most watched Médicos Sin Fronteras video in Spanish America, and encouraged lots of people to take on this commitment.

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