Óptica Nova

Autotest de vision


  • Client

    Óptica Nova

  • Brand

    Óptica Nova

  • Campaign

    Autotest de vision

  • Services

    Estrategia, Concepto Creativo, Producción, Paid Media.


840,000 Uruguayans have never consulted with an ophthalmologist.

Over 50% of Uruguayans use their smartphones or other type of screens every 15 minutes, which puts their sight at risk. However, consultations are not increasing.


We developed an eye exam on Facebook, in canvas format, that provided a primary diagnosis within two minutes and allowed to book a free customized consultation in no time.


We turned one of the causes of the problem into a solution to encourage people to consult with professionals and check their eyesight, increasing consultations by 20%.

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