Havana Club

Códigos responsables


  • Client

    Pernod Ricard

  • Brand

    Havana Club

  • Campaign

    Códigos responsables

  • Services

    Strategy, Creative Conceptualization, Production.


Alcohol consumption in Uruguay begins at the age of 13.

Even though selling alcohol to minors is prohibited by the law, many sellers do it anyway. To raise awareness on this issue, we decided to address those who have the power to change this reality: the supermarket’s cashiers.


We turned the barcodes in bottles into messages that appeared at the right time, warning sellers of the responsibility of selling alcohol to minors.

The Numbers




ad recall.


We intervened a media that had never been used, to show that we have principles, reaching those people that can change this situation both in Uruguay and Argentina.

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