Details
Client
Pernod Ricard
Brand
Havana Club
Campaign
Códigos responsables
Services
Strategy, Creative Conceptualization, Production.
Challenge
Alcohol consumption in Uruguay begins at the age of 13.
Even though selling alcohol to minors is prohibited by the law, many sellers do it anyway. To raise awareness on this issue, we decided to address those who have the power to change this reality: the supermarket’s cashiers.
Solution
We turned the barcodes in bottles into messages that appeared at the right time, warning sellers of the responsibility of selling alcohol to minors.
The Numbers
+0K
interactions
+0%