Pernod Ricard
Havana Club
Códigos responsables
Strategy, Creative Conceptualization, Production.
Even though selling alcohol to minors is prohibited by the law, many sellers do it anyway. To raise awareness on this issue, we decided to address those who have the power to change this reality: the supermarket’s cashiers.
We turned the barcodes in bottles into messages that appeared at the right time, warning sellers of the responsibility of selling alcohol to minors.